American Family Insurance - Design Strategy Consultant
Interactive Position Description
Innovation and Strategy Leader with 16+ years’ experience developing products, services, brands & businesses that drive sustainable top-line growth for organizations and improve the lives of their customers.
Cross-industry experience and clients include Travelers, Cincinnati Insurance Companies, Prudential, Assurant, AARP, Fifth Third Bank, Delta Faucet, Clorox, Samsung, Philips, Nestle and iRobot.
Interactive Position Description
To connect the Design Strategy Consultant position description and my experience, I’ve hyperlinked keywords to proof points and outcomes.
THE TEAM
Looking to join a strong team with a vision to build the future of auto, telematics and usage-based insurance (UBI)? At American Family, we are looking for a team member to join the STRATEGY DESIGN team within the Telematics, UBI & Product Innovation department in our Auto Center of Excellence, who will be passionate to shape the future of transportation and mobility.
Our team focuses on: sifting macro signals to identify future opportunity areas; applying holistic ecosystem views; informing competitive customer experiences; and iterating on innovative solutions, while achieving enterprise goals.
Our team culture is: highly collaborative, embraces a voraciously curious attitude and applies an accelerated agile test & learn approach. We are optimistic, humanistic and realistic about moving the needle forward.
Our team scope is: UBI and telematics products for the American Family Enterprise.
Project areas include: Identifying future-state opportunity areas; identifying and prioritizing new/improved value propositions; informing UBI and telematics marketable products and features, including: 3rd party sensor data; semi-autonomous and autonomous vehicles; car sharing; advanced pricing; and customer engagement opportunities, resulting in new viable business offerings to build a sustainable competitive advantage and optimize value for the customer.
THE ROLE
We are looking for an innovative and collaborative Strategy Design Consultant to develop strategies and vision for our digital auto and telematics products for the American Family Enterprise.
The ability to curate and synthesize macro trends and business analytics and form cohesive strategies, while aligning stakeholders are the key attributes that we’re looking for in a Strategy Design Consultant.
This role requires a deep understanding of product development within a large-scale business environment and combined strengths in both critical-thinking and design-thinking principles.
You are able to combine aspirational imagination of the future with critical planning to make business visions a reality, operating within a balance of: Strategic Foresight + Business Design + Design Strategy.
You embrace an intrapreneurial mindset and have a practical business execution skill-set. You have a passion for future foresight and how technology can advance solving human-centered experiences.
RESPONSIBILITIES
You embrace an intrapreneurial mindset and have a practical business execution skill-set. You have a passion for future foresight and how technology can advance solving human-centered experiences.
Synthesize all inputs into meaningful and actionable insights.
Develop impactful and easily digestible verbal/visual reports/presentations that effectively communicate innovation recommendations and respective rationale. Design pathways and processes to enable innovation.
Lead interactive Design workshop sessions that: frame opportunity areas; drive design ideas; and guide teams through prioritization.
Inform smart sustainable innovation; as informed by deep understanding of P&L levers and business design models.
Inform & champion competitive customer experiences, framing high-level CX journeys and guiding principles, at a program level and portfolio level.
Apply a cohesive and wholistic 360° Product Strategy approach across various inputs and partners, including: Value Proposition; Customer Segmentation; Customer Experience; Channel Distribution; Financials; Operating Companies.
Align various cross-functional partners into a cohesive set of considerations.
Lead and collaborate with: fellow strategists; researchers; program designers; UX designers; data scientists; engineers; external vendors; and business partners to identify, create and build new innovative mobility solutions to delight enterprise customers.
QUALIFICATIONS
Requires 8+ years experience in either or combination of: Strategic Design | Business Design | Design Strategy | Product Portfolio Strategy.
Requires knowledge of working in abstract product deliveries, versus just physical.
Demonstrated experience in identifying customer needs and market trends.
Demonstrated experience in Design Strategy | Design Thinking methodologies, principals, and tools.
Proven expertise in Systems Thinking, with ability to zoom in and out of broad ecosystems.
Grounded in P&L fundamentals.
Ability to plan and lead cross-functional workshops, designed to specific outcomes.
Solid visual communication skills, with strong story-telling strengths.
Capable of framing complex problems and developing unique perspectives to advance existing solutions.
Can iterate towards the desired vision for ‘tomorrow’ while understanding needs for ‘today’.
Ability to work independently with minimal guidance.
Preference for, but not limited to experience within the Insurance or Financial Services industry verticals.
References (Client, Supervisor and Direct Reports)
Brad Purnhagen – Innovation Director, Cincinnati Insurance
Relationship: Client in 2019-2022 while at LPK
Karen Oettle – Director New Ventures, Assurant Insurance
Relationship: Former client in 2013-15 while at F212
Eric Sillies – Senior Experience Director, VMLY&R
Relationship: Direct report 2018-2022 at LPK
Patrick O’Brien - VP Strategy & Innovation, Prudential Financial
Relationship: Former client in 2015-16 while at Idea Couture
Jen Knowles – Former SVP Marketing, Babies R Us
Relationship: Former client in 2014-15 while at F212
Suzanne Sysko Clough, MD - Chief Medical Officer at WellDoc
Relationship: Former client in 2009-10 while at Essential Design
Ruth Prentice – Experience Director, Verizon
Relationship: Direct report 2009-2010 at Essential
Scott Stropkay – Partner, Essential Design
Relationship: Supervisor 2006-2010 while at Essential